TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products ...

Cynthia Erivo donned a full face of the TikTok viral Korean makeup brand TirTir to host the 78th annual Tony Awards on Sunday ...

A scoop of Talenti ice cream should not need the jaws of life to access — and thankfully, the brand is listening to ...

TikTok Shop now boasts hundreds of thousands of sellers, offering "more choice and temptations" than ever before. A recent ...