Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and ...

Streaming accounted for over 40% of the company's total upfront volume, which was consistent with the prior year ...

There were actually quite a few of those — none, in fact, in ad sales chief Rita Ferro’s remarks that promised media buyers “flexibility and value” among Disney’s various ad-friendly tools.

Disney Upfront presentation reveals what's new and exciting for TV, movies and more By Joelle Garguilo, via Wednesday, May 14, 2025 ...

Next week, when media buyers and CMOs pour into New York's Jacob Javits Center for Disney's 2025 upfront presentation, they will be treated to a showcase of everything the entertainment giant has ...

MANHATTAN, New York -- Disney announced what audiences can expect in the company's future at the 2025 Disney Upfront presentation on Tuesday in New York City. Whether it's the iconic movies that ...

MANHATTAN, New York -- Disney announced what audiences can expect in the company's future at the 2025 Disney Upfront presentation on Tuesday in New York City. Whether it's the iconic movies that ...

MANHATTAN, New York -- Disney announced what audiences can expect in the company's future at the 2025 Disney Upfront presentation on Tuesday in New York City. Whether it's the iconic movies that ...