The e-commerce platform aims to target Gen Z consumers by featuring popular premium brands and engaging influencers in ...

Walmart will not rush Flipkart to profitability, prioritizing growth and market share in India's $1T e-commerce space. CEO Kathryn McLay highlights Flipkart’s expansion in quick commerce, Myntra’s ...

Flipkart divested its entire 6% stake in Aditya Birla Fashion and Retail for Rs 588 crore through an open market transaction. The shares sold at an average price of Rs 80.32 apiece. This exit marks a ...

Flipkart is looking ... locations to India. The strategies have so far worked in Myntra’s favour in the fashion category, though it is now testing waters in beauty and home decor spaces ...

Jain joined Flipkart in 2017 as its Brand Marketing Manager. He has led media strategies for all core commerce categories (Mobiles, Electronics, Appliances, Fashion, Beauty, etc.) and new ...

Flipkart, told Brandwagon Online. According to the e-tailer, this was also reflected in its marketing strategy for FY23 wherein the company had undertaken various influencer campaigns which had ...