Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history. Since the release of the Air Jordan sneakers in 1985 to Jordan's current role ...

All the players in the video are Nike-endorsed athletes. It was unclear whether the athletes were paid to participate or if it was a part of their contract. Nike did not immediately respond to a ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

However, when athletes make poor off-field choices ... Once a celebrated sports icon and a major draw for brands like Nike, Lance Armstrong’s endorsement deals took a massive hit following ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement.

Tiger Woods’ endorsement deal with Nike is over ... including Magic Johnson, who was never a Nike athlete.

Nike Basketball announced it has signed Bronny James to an endorsement deal, making him one of five student-athletes to sign with the company. He is one of three high schoolers to agree to such a ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Featuring a vast collection of sports posters—everything from basketball and football to tennis and volleyball—the exhibit explores the role of superstar athlete endorsements in shaping the evolution ...