The Drum catches up with executive vice-president of consumer marketing Michelle Garcia at the Paramount Lodge at SXSW to hear how ... Inside Paramount+’s SXSW strategy: can an installation help ...

Paramount+ Hits 67.5M Subscribers As Streaming Loss Shrinks to $490M. ... They’ve been key to our market entry strategy. They’re unquestionably additive to our Paramount+ sub base and economics.

Paramount+ got a late start in the streaming wars against Disney, HBO Max, and Netflix, but it's more than made up for lost time with 56 million subscribers.

Paramount Global has a lot of its future banked on the growth of the Paramount+ platform. The company’s stock plummetted about 50% in May amid market turbulence and a weak 2023 earnings forecast.

After launching in March 2021, Paramount+ grew its subscriber base by 5.6 million in the fourth quarter of 2024 and 10 million in the fiscal year, reaching 77.5 million subscribers while also ...

Paramount+ is switching up its marketing after a three-year, 15-spot run of its Mountain of Entertainment campaign.Its new take on brand building for the platform will continue to mash up ...

As CMO of Paramount+ Domestic and Showtime, he oversees consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for all U.S. campaigns and ...

Wells Fargo, Papa Johns, Paramount+, and JCPenney Share Key Email Marketing Strategies - 04/29/2025. At the Email Insider Summit in Amelia Island, leaders from Wells Fargo, ...

Sabrina Caluori, the head of global kids and family marketing for Nickelodeon and Paramount+, has departed Paramount, according to media reports. The executive was elevated to EVP and head of ...

As CMO of Paramount+ Domestic and Showtime, he oversees consumer marketing, strategy, partnerships, lifecycle marketing, customer care, social and creative execution for all U.S. campaigns and ...

Nor does it let you watch out-of-market NFL games. (We’re not talking Sunday Ticket , either.)But if you have either of the Paramount+ plans, you’ll be able to stream the regional game that ...