After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

The fast food chain has since resolved the issue after customers showed up in full force to try the chicken Snack Wrap.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

The McDonald’s Snack Wrap returned on July 10, driving a surge in sales and causing some restaurants to reportedly run out of lettuce (Getty/McDonald's) In the run-up to the Snack Wrap re-release, the ...

Return of Snack Wraps leaves some locations temporarily short of ingredients; brisk sales come after tough stretch for burger ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

USA TODAY staff tried the McDonald's Snack Wrap as soon as it hit the menu on July 10 following a long hiatus. Here's what they said.

Iconic Restaurant Ignites Chicken Wrap War on McDonald's originally appeared on Parade.