There's a sweet new trend that has gone wildly viral in recent weeks and Crumbl is reportedly planning to join in on the fun with a selection of new treats inspired by the trend.

An unauthorised Crumbl Cookie pop-up in Australia has gone viral, Crumbl Sydney reportedly selling stale cookies for $17.50 each.

Crumbl’s massive empire was never about the cookies How the dessert company taps into the never-ending cycle of hyper-consumption.

This plea comes in response to a recent viral TikTok trend that has fans recording themselves calling Crumbl locations requesting free leftover cookies.

An unofficial Crumbl cookies pop-up in Australia kicked up drama this week. We tried the viral sweets to see if they live up to the buzz.

On June 29, Crumbl announced that its partnership with the “Beautiful Things” singer — the Moonbeam Ice Cream Cookie — is ...

Crumbl Cookies may be a social media darling, but its meteoric rise — powered by a unique marketing strategy and eye-catching designs — belies a more complicated reality.

Crumbl, which sells huge cookies and cakes, has become a huge viral trend in the US - so during my recent adventure to the States, I decided to give it a try myself and do my very own taste test.

Honestly, it was only a matter of time before Crumbl jumped on the Dubai Chocolate trend. The flavor has basically gone viral worldwide—it’s even been linked to a global pistachio shortage.