Amid recent upheaval, we're running a timeline of major happenings that have occurred at Brand USA since its launch.

Billy McFarland says he will sell the brand "to an operator that can fully realize its vision." The news comes days after the ...

Marriott has announced today that it will buy CitizenM, a Dutch-based hotel brand, in a $355 million deal. Here's what we ...

Terrestrial Brewing Co.’s taproom will close, but the brand will live as a result of The Brew Kettle’s acquisition of the ...

The automaker is under attack as bad actors vandalize EVs and protestors peacefully express frustrations. Are the cars to ...

In a dramatic unveiling, musician Justin Bieber has cut ties with his old clothing brand, Drew House, to begin a brand new ...

So far, Fyre Festival 2, the brand's second attempt after a scandal-ridden first round in 2017, as not gone well.