A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron. Internet sleuths quickly figured out that they were the CEO and chief people officer of a little-known tech company called Astronomer.

The sold-out Camp Randall Stadium concert in Madison July 19 was the first following that awkward Coldplay concert moment that's gone viral.

Tell me your secrets and ask me your questions,” Chris Martin sings in the Coldplay song, “The Scientist.” Questions are definitely being asked about a viral “kiss cam” moment from a Coldplay concert at Gillette Stadium in Massachusetts this week.