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Bieber, Beauty and brands Rhode

Associated Press News on MSN · 5d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

USA TODAY · 6d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

The New York Times · 5d

Rhode, Hailey Bieber’s Beauty Brand, Sells in Billion-Dollar Deal

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.

16hon MSN

Can Hailey Bieber Bring e.l.f. Stock Back to Life?

E.l.f. Beauty ( ELF 0.79%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...

ET BrandEquity13h

Hailey Bieber's 'Glazed Donut' Is a $1 Billion Treat for Elf

E.l.f. Beauty has acquired Hailey Bieber's Rhode for $1 billion, betting on its glossy skincare and makeup range amid ...

1d

Hailey Bieber’s ‘glazed donut’ is a $1.5 billion gamble

The new owner of Hailey Bieber’s skincare company has a strong track record of connecting with Gen Z. But there are risks to ...

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