News

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
Morgan Stanley Lifts Price Target on elf Beauty (ELF), Keeps Hold Rating
Dara Mohsenian from Morgan Stanley maintained a Hold rating on e.l.f. Beauty, Inc. (NYSE:ELF) while raising the price target ...
e.l.f. Beauty bets big on rhode
E.l.f. Beauty (NYSE:ELF) is paying $1B for a beauty brand with $212M in sales, betting that rhode’s distribution ...
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.’
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...
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Why e.l.f. Beauty (ELF) Stock Is Trading Up Today
Rhode had $212 million in net sales, generated directly from consumers, with only 10 products, and had demonstrated ...
ELF Q1 Earnings Call: Revenue Misses Expectations as Tariff Uncertainty and Rhode Acquisition Take Center Stage
Cosmetics company e.l.f. Beauty (NYSE:ELF) missed Wall Street’s revenue expectations in Q1 CY2025 as sales rose 3.6% year on ...