News

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
e.l.f. Stock: Is Its Rhode Buy a Genius Move or a Risky Gamble?
When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...
Morgan Stanley Lifts Price Target on elf Beauty (ELF), Keeps Hold Rating
Dara Mohsenian from Morgan Stanley maintained a Hold rating on e.l.f. Beauty, Inc. (NYSE:ELF) while raising the price target ...
ELF, Rhode and the billion-dollar price of staying culturally fluent
ELF has made a billion dollar bet. Supplied.
e.l.f. Beauty bets big on rhode
E.l.f. Beauty (NYSE:ELF) is paying $1B for a beauty brand with $212M in sales, betting that rhode’s distribution ...
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.’
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...
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Why e.l.f. Beauty (ELF) Stock Is Trading Up Today
Rhode had $212 million in net sales, generated directly from consumers, with only 10 products, and had demonstrated ...