Gamification has helped drive engagement by turning goals into visible wins, boosting motivation, accountability and a healthy sense of competition.

"An Evening with Dua Lipa" airs today, Sunday, Dec. 15 at 8:30 p.m. Eastern on CBS. Here, Dua Lipa performs during the 39th Annual Rock & Roll Hall of Fame Induction Ceremony on Saturday, Oct. 19, 2024, at Rocket Mortgage FieldHouse in Cleveland. Chris Pizzello/AP

Andrew Woolf always knew he'd get a Rolex watch someday. He never anticipated that his soon-to-be wife would gift him one.

The Grammy-winning pop star confirmed her engagement to British actor Callum Turner in a new interview with British Vogue, calling the milestone “very exciting.” The singer and songwriter revealed that Turner popped the question with a custom-designed diamond ring, which included input from her sister and close friends.

The humble receipt can give brands new ways to tailor communications with their customers, as Longchamp is discovering.

"I've photographed surprise proposals before, but nothing like this," the couple's photographer, Parker Strehlow, tells PEOPLE

"An engagement is coming" for T.J. Holmes and Amy Robach two years after their affair first made headlines, a source tells Us Weekly