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Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Analysis-Ferrero Poised to Revive WK Kellogg Sales for Health-Conscious Americans

In 2019, Ferrero made a $1.3 billion acquisition of Kellogg's cookies, snacks and ice cream business. The Italian company revitalized these products by investing in new packaging and more marketing. In 2023, it also bought Fresystem Group and used the acquisition to grow its frozen food business and launch Nutella muffins and other baked goods.

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· 4d · on MSN

Snap, crackle, sale: Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion

5d

Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal

The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and ...

4d

WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

WK Kellogg, the Battle Creek-based maker of cereals, agreed to the sale as the company has struggled with weakening consumer ...

The Silicon Review1d

Ferrero’s Kellogg Buyout Shakes U.S. Supply Chain Core

Ferrero's acquisition of Kellogg reshapes U.S. food logistics, signaling major shifts in sourcing, distribution, and supply ...

3d

Cerberus and Dean Metropoulos Also Made a Bid for WK Kellogg, Sources Say

-Private equity firm Cerberus Capital Management, which owns a stake in grocer Albertsons, and billionaire investor Dean ...

5d

U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion

The Italian food giant Ferrero is expanding its North American portfolio by acquiring Kellogg, known for iconic brands like ...

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