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Hailey Bieber Sells Beauty Brand Rhode

USA TODAY · 2d

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

Associated Press News on MSN · 2d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

E.L.F. Continues To Disrupt The Beauty Business By Acquiring Hailey Bieber’s Rhode For $1 Billion

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest acquisition and crucial as E.l.f. growth slows.

2d

Hailey Bieber deal may already be priced into elf Beauty stock

Beauty buys Hailey Bieber's skincare brand, Rhode, for $1.0 billion. Piper Sandler analyst raises price target on elf Beauty ...

2d

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...

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