The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

Beauty is buying Haley Bieber’s makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber’s brand racked up $212 million in net sales in its last fiscal year.

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...