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Hailey Bieber sells makeup brand Rhode

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.

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Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

· 3d · on MSN

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

22hOpinion

Hailey Bieber's $1 billion sale is about so much more than makeup

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

4d

What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive

Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...

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