There is also a way to get a free doughnut from Krispy Kreme if you simply show up wearing Crocs. Here's what to know.

Investors are again turning to meme stocks in the hopes of scoring quick gains. The latest beaten down companies to see a share price revival are Krispy Kreme, GoPro and Beyond Meat.

As a result, Krispy Kreme's short interest had increased to 14.2% of shares outstanding, but a higher 26.4% of its publicly traded float, as of June 30. That's a high-enough short interest, especially in a lower-float stock, to cause a big move on a surge of unexpected buying. And it appears meme stock traders happened to target Krispy Kreme today.

Krispy Kreme announced on Tuesday, July 15 the company would be offering customers a deal in celebration of its 88th birthday on July 18.

Conventional wisdom is out the door for some surging stocks as online hordes are bringing back meme stock mania.

Krispy Kreme and Crocs are launching their first-ever partnership with a Croc inspired by a classic glazed doughnut. Slated for release on Aug. 5 in adult sizes, each pair of the limited-edition Classic Clogs comes equipped with customizable icing and sprinkle toe caps.

On July 23, Krispy Kreme and Crocs revealed their first-ever collaboration: limited-edition Krispy Kreme x Crocs Classic Clogs. The brands, both known for their hole-filled products, have used the aesthetic of Krispy Kreme’s shops as inspiration for the whimsical shoe.

JAB Holding Co., the investment firm behind Krispy Kreme Inc., signed a lease at a new 1,002-foot-tall tower on Manhattan’s Fifth Avenue.