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Astronomer, Ryan Reynolds and Maximum Effort

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Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

The ad is being hailed as a master class in crisis PR.

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Ryan Reynolds' ad agency, Maximum Effort, was behind the Gwyneth Paltrow Astronomer ad

US Weekly on MSN · 1d

How Ryan Reynolds Was Involved in Gwyneth Paltrow’s Viral Astronomer Ad After Coldplay Kiss Cam Scandal

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Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur

Paltrow always seems be in on the joke.

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)

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Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

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Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

In an iconic PR move, on-screen text then started to type out: “OMG! What the actual f—.”

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Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy

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Lionel Messi Attends Coldplay Concert With His Wife and Fans Are Loving It

Maximum Effort and Gwyneth Paltrow Help Astronomer Address Coldplay Kiss Cam Scandal

Maximum Effort created the video in which Gwyneth Paltrow acts as a temporary spokesperson for Astronomer, the tech company at the center of the Coldplay kiss cam scandal.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

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How Ryan Reynolds Rewrote the Script for Celebrity Entrepreneurs

Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The screenwriting software Final Draft has frozen so he can't plug in his latest ideas for a project that he has asked me not to share.