Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

When the new iPhones arrive this fall, there could be a color for the iPhone 17 Pro that Apple hasn’t used before, and it may ...