Hailey Bieber Sells Beauty Brand Rhode
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Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.
That was when I realized Hailey Bieber’s skincare brand wasn’t just buzzy. It was a movement. I’ve seen plenty of celebrity beauty brands launch, trend, and quietly fizzle. Rhode didn’t feel like that.
Rhode Island may be the smallest state in the U.S., but when it comes to creativity, innovation, and entrepreneurship, it punches far above its weight. As new businesses emerge and existing ones strive to stay relevant,
The updated ranking from Cosmetify highlights brands like NYX and Rhode, while legacy names such as Charlotte Tilbury and Sol de Janeiro lose ground to faster-moving, viral-driven competitors
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