adidas' recent results show stable revenues despite challenges, ... Navigating Post-Yeezy Turbulence And Celebrity Endorsement Risks. Feb. 03, 2024 3:56 AM ET adidas AG (ADDYY) Stock, ...

But what’s the reasoning behind the cult status, and how can other retailers deliver as successful a celebrity partnership as Adidas has done with West? Here are three ingredients to start with: 1.

Adidas as a whole adds to its musical endorser list that already includes Nicki Minaj, Young Jeezy, B.o.B and Katy Perry.. The tradition of musicians and sneaker deals started gaining steam in the ...

Back in 2018, NPD Group sports industry analyst Matt Powell wrote that the paid celebrity endorsement model was broken. “Consumers have begun to realize how phony these pay-to-wear deals are.

Kanye West antisemitism fallout spotlights risks of celebrity endorsements. In the wake of Ye’s antisemitism scandal, ... Adidas, which has a decade-long partnership with the rapper, has stood by him ...

Adidas plans to sharply ramp up endorsement deals with U.S. pro football and baseball players in the next few years, as the German sportswear maker tries to gain traction in the American market.