Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" during an earnings call Thursday ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out ...

Jobs was also skilled at persuading and motivating his people. But as Apple grew, Jobs’s deficiencies caused problems. His ...

A Palm Beach house built as a custom home for the former Apple chief who famously fired the company’s late co-founder Steve ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

As Wall Street worries about the lower sales in China, Apple CEO Apple CEO Tim Cook said he is "very comfortable" with the company's channel inventory. Cook said in the beginning of the call that over ...

The tech giant suffered an 11% decline in China sales last quarter, raising concerns about its ability to fend off fierce ...

But even as the tide sharply turns against DEI, not everyone is abandoning ship. Many major companies have made public ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

After Apple CEO Tim Cook said the iPhone maker is seeing record iPhone upgrades with the rollout of Apple Intelligence, several analysts raised their price targets for the company's stock, pointing to ...

(This story was updated to accurately reflet the most current informaton.) A Palm Beach house built as a custom home for the former Apple chief who famously clashed with the company’s late co ...

Play the USA TODAY Daily Crossword Puzzle. The house was built for Diane Sculley and her husband, former Apple CEO John Sculley, who headed the company between 1983 and 1993. A clash with between ...