Google Chrome users will soon see a pop-up when they update their browser to version 115 , initiating the first phase of Google’s years-long Privacy Sandbox project ...

Google continues the rollout of its Privacy Sandbox APIs — its replacement for tracking cookies for the online advertising industry. Today, right on schedule and in ...

Google’s Privacy Sandbox, a controversial set of tools and settings meant to replace third-party cookies, is now on almost every single Chrome browser, according to ...

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in ...

Discussions among advertising industry leaders have revolved around Google's Privacy Sandbox testing, leaving many with lingering questions. Todd Parsons, CPO at ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...

The Sandbox’s terms of service may be “onerous, discriminatory and one sided,” according to an open web advocacy group. Google's cookie replacement scheme is ...

Search Engine Land » PPC » 5 new features coming to Google Analytics 4 Share Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel ...

Google Chrome Keeps Third-Party Cookies Settings, Lets Users ‘Make an Informed Choice’ Your email has been sent Privacy Sandbox, originally pitched as an ...