Ahead of the new How to Train Your Dragon movie, an add-on has been released for Minecraft, allowing players to bond with dragons.

How To Train Your Dragon began as a children’s/tween book, written by British author Cressida Cowell, before being adapted into an animated film by three-time Oscar-nominated and Golden Globe ...

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.