With the acquisition, iSpot will add set-top box data from 16.6 million homes to its smart TV data footprint, bringing iSpot’s total available TV device footprint to 82.7 million.

Measurement Paramount picks iSpot.tv as TV ad currency alternative to Nielsen ISpot joins Comscore and VideoAmp as alternatives, throwing Nielsen’s future at Paramount into question By Jack Neff.

Quiz & giveaway programming saw impressions jump by 8.5% YoY during daytime, buoyed by TV staples like "The Price Is Right" — a capable vehicle for CPG sponsorship. Kids programming, however, ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. | Swoop and iSpot have joined forces to deliver ...

iSpot’s acquisition of 605, its largest to date, will expand its smart TV data by adding set-top box data from 16.6 million homes, increasing its total TV device footprint to 82.7 million.

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

The TV measurement company’s ad catalog provides transparency for more than 2 million unique creative spots to date across 63,672 brands and 179 industries. This is iSpot’s first-ever MRC ...

The new agreement gives Camelot’s brand partners the ability to utilize iSpot’s suite of TV ad measurement products, including unified cross-platform and verified streaming capabilities, which utilize ...

AbbVie is once again the top spender on pharma TV ads, narrowly beating April's winner, Rexulti. That’s according to the latest data from real-time TV ad trackers at iSpot.TV, who crunched May ...

As buyers finalize their TV upfront deals and consider which currencies to use, they can measure the progress of three major alternate currencies. Comscore, iSpot and VideoAmp all reaffirmed last year ...