If not, try rolling back the drivers if the problem started after a recent Windows or driver update. Under Device Manager, find your USB drive's driver, right-click on it, and choose Properties.

At times, a USB port not recognizing devices can be a result of issues with its driver. Perhaps you haven't updated it in a while, or it ran into some system conflicts that prevent it from working ...

Go to the USB Controller Manager section, expand it, and right-click on the UCM-UCSI ACPI Device. Click on Disable Device, wait for a few seconds, and then enable it back.