Max brought back its former name, HBO Max, on Wednesday, according to a press release. The company first announced the change to the streaming service during its Upfront presentation in May, and judging by this meme it shared,

Warner Bros. Discovery's planned split will separate streaming/content from linear assets, hopefully unlocking value. Read why WBD stock is a Buy.

Once upon a time, DC Comics was the master of its own destiny. Its editors, writers, and creative teams made decisions based on what was best for the company, its storytelling, and its fan base. During this era of independence,

It wasn’t loud, but it landed. The rebrand back to HBO Max confirmed what many had already felt. The name Max had never really clicked. People kept using the old name anyway. Now, it’s official again, and somehow, the whole service feels different just because of it.

Effective on or after August 15, 2025, HBO Family, ThrillerMax, MovieMax, & OuterMax will cease programming and will no longer be available,” the notice read (via The Wrap). Each channel has its own niche: OuterMax does science fiction,

And on the app’s home page, HBO and Warner Bros. content is prominently placed, while much of Discovery’s content is harder to find. The HBO Max name change will roll out in the coming weeks.

Warner Bros. Discovery's James Gibbons tells APOS conference that Max launch has exceeded expectations across Asia amid corporate restructure.

Warner Bros. Discovery's Max will officially rebrand back to HBO Max starting tomorrow. The name change, which was first announced during its upfront presentation to advertisers in May, is based on refocusing its streaming strategy on "the programming that is working best" -- including HBO,