The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference launching a modernization of its brand identity, marking a new era for the league ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic eagle mascot named "Soar," sporting an Allen Iverson-esque arm sleeve.

The league heretofore known as the American Athletic Conference-which had desperately tried to sell itself as part of a "Power 6" in college sports-is banking on a new branding initiative under ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

IRVING, Texas, May 22, 2025 /PRNewswire/ -- American Athletic Conference Commissioner Tim Pernetti announced today the launch of American RISE Ventures (Revenue, Innovation, Sports, Entertainment ...

The 6-foot-3 redshirt freshman leads the American and is third in FBS in passing yards per attempt with a mark of 9.6, and he also leads the AAC in completion percentage with 65.6.

The American Athletic Conference relaunches this week knowing realignment could have been worse and wanting a fighting chance on the field. By Jeremy Fowler Jul 2, 2013 at 6:41 am ET • 4 min read ...

With the 2020 non-conference schedule mostly wiped away due to the pandemic, what was a two-division and 12-team conference in 2019 went only 6-13 in the regular season against the Power Five ...