In this video, I am showcasing the Siren Eye Makeup Look, which is currently trending. I initially thought this look was ...

Both the Elf and Rare Beauty packaging are similar shapes, where the latter has more of a matte look. Rare Beauty's blush is also 7.5ml - while the dupe is 3.5ml.

Over the years, e.l.f. has expanded its collection to offer everything from makeup and skin-care products to beauty tools, all at an accessible price point.

Beauty (ELF) closed at $117.66 in the latest trading session, marking a +1.39% move from the prior day. The stock's change was more than the S&P 500's daily gain of 0.78%. At the same time, the Dow ...

E.L.F. Beauty and Estée Lauder report earnings this week. But cosmetics and fragrance are an evolving business, influenced heavily by Gen Z.

Last March, e.l.f Cosmetics (owned by elf Beauty) joined forces with Chipotle for a limited edition online-only sale of makeup inspired by ingredients on its menu. The collection sold out in 72 hours.

$6 $3 at ELF Cosmetics. It's a sunset for your face as far as I see it, and $12 for a vegan, cruelty-free eyeshadow palette is the cheapest thrill around.

Elf Cosmetics apologized three weeks after a controversial Twitch stream. The cosmetics brand attempted to pivot to streaming but didn't include Black creators. One Black creator said she was ...

Meghan Trainor Teams with e.l.f. Cosmetics and The Weather Channel on Campaign of Her 'Dreams' Trainor told PEOPLE that she took inspiration from her favorite weatherman, Al Roker, for the campaign!

Joey King talks to Bustle about her new commercial spot with e.l.f. Cosmetics, her makeup routine, and the artists on her getting ready playlist.