News

Rhode to Be Acquired by Elf Beauty for $1 Billion
Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...
$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...
e.l.f. Stock: Is Its Rhode Buy a Genius Move or a Risky Gamble?
When the news hit on Wednesday that e.l.f Beauty (NYSE: ELF) was spending up to $1 billion to acquire a beauty company called ...
Raymond James Hikes e.l.f. Beauty (ELF) Price Target, Maintains Strong Buy Rating
Raymond James analysts raised e.l.f. Beauty, Inc. (NYSE:ELF) stock price target to $130 from $105 while maintaining a ‘Strong ...
ELF, Rhode and the billion-dollar price of staying culturally fluent
ELF has made a billion dollar bet. Supplied.
e.l.f. Beauty bets big on rhode
E.l.f. Beauty (NYSE:ELF) is paying $1B for a beauty brand with $212M in sales, betting that rhode’s distribution ...
E.l.f. Beauty Goes Big on $1 Billion Rhode Acquisition. But Tariffs ‘Muddle the Near Term.’
While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro ...