News

Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z
The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...
Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion
E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...
Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'
A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief ...
Rhode, Hailey Bieber’s Beauty Brand, Sells in Billion-Dollar Deal
E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...
Can Hailey Bieber Bring e.l.f. Stock Back to Life?
E.l.f. Beauty ( ELF 0.79%) stock has been through the wringer over the past few years, and it's down a whopping 40% over the ...
What does Elf buying Rhode mean for us in the UK? A beauty editor takes a deep dive
Mirror Head of Beauty Zoe Cripps looks at what E.l.f's acquisition of Hailey Bieber's Rhode brand means for UK fans ...