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E.l.f Cosmetics apologises after bizarre new ad with Matt Rife gets major backlash
On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, Matt Rife. The stand-up comedian has been in multiple scandals over his career, including dressing up as Diddy at a Halloween party and making weird jokes about Zendaya.
The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...
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Make-up brand apologizes for ad featuring comedian who made controversial joke two years ago
Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over comedian's past humor about domestic violence.
The make-up brand has ended its ‘e.l.f.ino & Schmarnes’ legal-themed campaign which features comedian Matt Rife after being ...
From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...
1don MSN
Comedian Matt Rife’s new e.l.f make-up ad becomes latest celebrity ad generating outrage online
Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his controversial domestic abuse joke from a 2023 Netflix special.
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"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion
Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told ...
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