Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.

In response to the European Union's incoming regulation of political advertising, Meta said on Friday that it would stop selling and showing political ads in the EU from October 2025.

Meta isn’t the only company objecting to the incoming EU rule changes, which are also set to come into effect in October. Last year, Google stopped serving paid-for political ads in the EU, including on YouTube, and the company ultimately avoided fines for its allegedly "abusive" online advertising practices in 2019.