A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A new experiment into color vision has allowed a select group of human subjects to see a new color. Subjects describe the “unprecedented” color as a very saturated teal. Researchers are ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.