Hailey Bieber just sold Rhode to E.L.F. Beauty for $1 billion, and reps say it has nothing to do with Justin’s $31M Scooter ...

Elf — short for eyes, lips and face — offers products priced as low as $2 at U.S. retailers including Walmart, Ulta Beauty and Target. On the other hand, Rhode — which launched in 2022 and ...

I n a move no one saw coming—but now can’t stop thinking about—Hailey Bieber’s Rhode Beauty is officially being acquired by Elf Cosmetics for a whopping $1 billion. Yep, billion with a B.

Amid a turbulent year of tariffs, price hikes and mixed financial performance, consumer spending tightened. Which brands are ...

e.l.f. Beauty gains momentum with the Rhode deal, tariff strategies, and renewed confidence driving long-term growth. Find out why ELF stock is upgraded to buy.

Hailey Bieber sells Rhode lifestyle brand to Elf Beauty in $1 billion deal. ... Bieber founded Rhode in 2022, and will serve as chief creative officer once the deal closes.

New York -- Hailey Bieber's beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It's e.l.f.'s largest acquisition to date, eclipsing its $355 million ...

ELF Price Action: e.l.f. Beauty shares were up 23.64% at $111.83 on Thursday, according to data from Benzinga Pro. Read Next: Space Stocks Weekly Countdown: RocketLab, Blacksky, Redwire & More ...