Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.