By making one simple fashion choice for Game 3 on Saturday, Golden State Warriors star Steph Curry gave apparel company Laces 100 times its normal business.

The Timberwolves now have a 2-1 lead after pulling out a clutch win on the road against the Warriors. Anthony Edwards turned it on in the second half, scoring 28 of his 36 points in the last two frames, while Julius Randle was a steady force throughout the game, racking up 24 points of his own.

The Golden State Warriors drafted Steph Curry with the seventh overall pick in the 2009 NBA Draft. Since then, the Warriors have won four championships and Curry has won two MVPs and one Finals MVP while breaking the all-time 3-point field goals record.