Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

In a new report by The Athletic, the conference’s coaches were granted anonymity when speaking about Tech’s $55 million NIL ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has begun the process of upsetting the balance in college football. They have revamped their name, image, and ...

With Big 12 championship aspirations and one of the most robust NIL budgets in the country, Texas Tech will be among the ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Lee Hunter, who spent three seasons with the Knights, had a reunion with his former teammates at this week’s Big 12 Media ...

Tennessee received a rugby commitment from a Texas Tech transfer. Andrew Ozwaldo Greene, a scrum half, will play for the Vols ...

McGuire, entering his fourth season at the helm, compiled a 23-16 record thus far following the 2024 season. While his tenure ...

Making a statement won’t be enough for a roster that cost reportedly over $30 million to put together. Anything short of at ...

Big 12 Media Days are Tuesday and Wednesday at Frisco. Here are five things to know about the Texas Tech football team going ...

ProCare Injury Specialists recently opened in Lubbock. Here's the story behind its Texas Tech origins, how it makes recovery ...