Data Types and What They Mean to Consumers How can businesses improve their data collection methods while rebuilding trust with their customers?

Startups and technology The two types of consumers you’ll need to woo this holiday season Unsurprisingly, 2020 might be a bit different from what we're used to November 18, 2020 - 7:00 am ...

Mild misspellings from combining two real words, such as SoftSoap, were perceived just as positively as correctly spelled names. When consumers saw different levels of misspellings—consider the brand ...

Airship’s survey of 11,000 global consumers finds they are more willing to share all types of information with brands this year in exchange for personalized interactions and special incentives.

My InsiderThere are 3 new types of fintech consumers. Here's who they are and what they want from their banking experience.