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Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t ...
Blocking bots could help brands assert leverage over their information.
Four playful film campaigns and one striking OOH effort round out this week’s top creative work.
Dan Kenneally joins as executive creative director from Wieden+Kennedy and Heather Larimer was promoted to the role.
Matt Graham, CMO for the company’s global food and nutrition business, joins the Marketer’s Brief podcast.
AI is increasing the volume and pace of content creation in advertising, making strategic clarity—not efficiency—the key to ...
Rokt’s Sophie Donoghue shares how AI and real-time targeting at the transaction moment help brands drive growth and ...
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...
At Cannes Lions, leaders from PepsiCo, Bose, Tinder, Catalyst and VaynerMedia discussed how AI and social-first strategies ...