After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned ...

EXCLUSIVE: It turns fragmented data into AI-driven insights, helping brands personalise campaigns, optimise media spend, and ...

Under the terms of the partnership, the duo will explore ways to license and merchandise the animation production of Tom ...

More than 80% of advertisers in India are already using at least one AI-driven Google Search Ads product, according to Roma ...

The tech and marketing player will collaborate with Adobe to service its brand clients in South India from the new base.

Our weekly roundup of the latest appointments and account wins news from HiveMinds, SoCheers, Schbang, and many more.

Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal ...

Recognising this deep connection, TotalEnergies has revisited its iconic campaign, ‘Lamba Chalega’ (Will run long) with a ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about ...

Articles written by Yagini Jain ...

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.

Mumbai’s Global Fusion turned into a celebration hotspot on February 19 as Campaign India unveiled the winners of its 6th PR ...