Incrementality measurement is designed to understand the full contribution of a specific marketing effort, be that a specific ...

Ross Stores announced Monday it opened 16 Ross Dress for Less and three DD's Discounts stores in 14 states in March, reports ...

Instead of overloading customers with mass promotional messaging, retailers must personalize their campaigns to cater to the specific needs of different customer segments.

At the end of the day, retail mergers, or any merger for that matter, are much more than a simple combining of assets or ...

Phones aren't to blame for retailers' CX woes. Rather, it's a lack of telephony between the phone system and CRM, which, when ...

By adopting smarter, tech-driven solutions, retailers can effectively combat returns fraud while delivering a seamless ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

Walgreens Boots Alliance says it has agreed to be acquired by private equity firm Sycamore Partners as the struggling ...

Technology has been helping to shape the retail sector for years. However, in 2025 we’ll see that impact soar as developments ...

To win more business, local retailers should highlight these connections, emphasizing the human connection they have with ...

Predictive AI is a game-changer for digital marketing. It optimizes every engagement channel, from search and retargeting to ...

Tracking technologies such as RFID, barcodes, and Bluetooth tags are transforming the world of supply chain management.