The shopping habits of luxury consumers continue to evolve, with research suggesting that logos and overt status are becoming less important and that many buyers now prefer to “purchase memories” in ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Biscuit brand Oreo leveraged Indians’ belief in superstitions to cement its brand in Indian culture with the Bring Back 2011 campaign, securing earned PR and growing sales value by 22%.

In 2024, Hungarian society continues to face the pressures of a prolonged polycrisis. The constant stream of difficulties has left many people feeling stuck and powerless. Telekom wants to help break ...

This research explores the efficacy of using qualitative projective techniques to explore the corporate political brand image of Pakistan Tehreek-i-Insaf Party [PTI]. PTI is a Pakistani centrist ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Credits Media agency: Boost Brand Accelerator Lima 3D Motion Designer: Christian Acuña Account Executive: Eda Seguín Art Director: Edwin De La Cruz / Sergio Márquez CEO: Luciana Olivares Copywriter & ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...

P/S is the leading toothpaste brand in Vietnam, boasting 76% market penetration and daily usage in 22 million households. Established in 1975, P/S aims to eradicate oral diseases in Vietnam by ...

Cinema advertising research revealed at the 2025 Digital Cinema Media upfronts. Cinema can deliver a 12% uplift in optimal price compared to other channels, offering a price perception advantage, ...

A summary of the global TV and CTV ad market according to WARC’s latest global ad spend forecast. The global ad market is forecast to grow +6.7% this year to $1.15trn, with linear TV accounting for ...