Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to the year for Apple's stock.

Apple (AAPL) shares rose early Friday as the technology giant recorded better-than-expected fiscal first-quarter results, with gains in Mac and iPad sales helping to counter a decline in iPhone revenue.

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

EPS of $2.40, up 10% from a year ago and above the FactSet consensus of $2.35. Revenue grew 4% to $124.30 billion, to top the FactSet consensus of $124.26 billion and extend its streak of top-line beats to eight quarters.

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple continues to spend less than its Magnificent 7 peers on artificial intelligence. Recent reports from Chinese start-up DeepSeek have caused investors to positively reassess that strategy American

Apple reported robust fiscal 2025 first-quarter earnings that beat expectations, despite mixed performance in key segments.

The company’s stock is getting a boost from the DeepSeek news, but AI isn’t driving a rush to upgrade iPhones yet.

Apple shares rose 2% Friday morning, after the company reported stronger-than-expected earnings. Net income rose to $36.3 billion, topping analysts' estimates, as did earnings per share. iPhone sales

S&P 500 futures are near flat Thursday night as investors analyzed earnings reports from Apple and other well-known companies ahead of the release of a closely followed inflation report. Futures tied to the broad index ticked higher by 0.1%, while Nasdaq 100 futures added 0.3%. Dow Jones Industrial Average futures added 53 points, or 0.1%.

Despite being the company’s “best quarter ever,” Apple missed iPhone revenue expectations. The tech giant reported $69.1 billion in net sales for the iPhone, while analysts had expected $70.7 billion, according to FactSet.