AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

But starting in July, AMC will join its major competitors in running even more commercials before movie screenings begin, to increase revenue ... gets a cut of the ad sales, so does National ...

"For the past five years, AMC has sought out crucial revenue that is not reliant on the increase ... ad spots, according to the Hollywood Reporter. The change comes weeks after the major movie ...