The challenge for adidas and similar brands lies in navigating these risks while maintaining the allure and relevance of their endorsements.

Where do big tech brands find the quirky bloggers they use in their advertising? This question was originally answered on Quora by Archie D’Cruz.

Adidas plans to sharply ramp up endorsement deals with U.S. pro football and baseball players in the next few years, as the German sportswear maker tries to gain traction in the American market.

Authenticity is really the key to a well-established celebrity/brand partnership. Because of the success of the Yeezy x Adidas brand, the company recently extended its partnership with West to create ...

Projected lottery picks VJ Edgecombe and Jeremiah Fears have signed multiyear endorsement contracts with Adidas, the shoe and apparel company announced.

But Adidas is getting very competitive in the celebrity-endorsing category, setting the bar pretty high for off-the-field fashion collaborations.

advertisement 01-17-2020 CREATIVITY What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands Ownership is the new endorsement.

By lining up two very different celebrities, Under Armour is making the case that high-profile endorsements are almost always worth their weight in branding.

Connor McDavid has signed with Adidas as the company’s newest ‘brand ambassador’ according to a release sent Tuesday.

Adidas’ partnership with West goes far beyond the standard celebrity posing for an ad campaign, as so many have done. The duo has created a company within a company that has reached cult status. The ...