Google Chrome users will soon see a pop-up when they update their browser to version 115 , initiating the first phase of Google’s years-long Privacy Sandbox project ...

Google continues the rollout of its Privacy Sandbox APIs — its replacement for tracking cookies for the online advertising industry. Today, right on schedule and in ...

Google’s Privacy Sandbox, a controversial set of tools and settings meant to replace third-party cookies, is now on almost every single Chrome browser, according to ...

Google this week dropped some features from its Privacy Sandbox initiative, which was initiated in 2019 and aims to reduce the invasiveness of third-party cookies in ...

Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving ...

Google’s latest update to its Privacy Sandbox comes at a critical juncture as the company rethinks its approach to phasing out third-party cookies from its Chrome ...

Google gave third-party cookies yet another stay of execution. And the digital ad industry is not shocked. For companies that have been testing Google’s cookie ...

Discussions among advertising industry leaders have revolved around Google's Privacy Sandbox testing, leaving many with lingering questions. Todd Parsons, CPO at ...

With third-party cookie deprecation in Chrome beginning next year (so says Google, at least), buyers are finally building frameworks to test the Privacy Sandbox APIs ...

Google will eliminate third-party cookies from its Chrome browser and encourage third-party advertisers to migrate to Privacy Sandbox. From typewriters to manual ...

Search Engine Land » PPC » 5 new features coming to Google Analytics 4 Share Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel ...

Forbes contributors publish independent expert analyses and insights. Zak Doffman writes about security, surveillance and privacy. A new warning for Google Chrome users, as the browser is found ...