Streaming accounted for over 40% of the company's total upfront volume, which was consistent with the prior year ...

Disney Advertising completed its 2025-2026 Upfront with overall volume flat from year before, despite increased sales in sports and streaming.

Disney said overall volume of ad commitments to its upfront sales effort was flat, despite surges in spending on sports and ...

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business.