Research and active listening are important parts of using LinkedIn. But if your main reason for using LinkedIn is engagement with quality business connections, then take action.

We’re often taught to optimize for what we can measure. But when it comes to LinkedIn, the most meaningful signals of impact ...

Finally, it’s important to test and iterate your content strategy based on your analytics. Keep track of your metrics over time and adjust as needed to maximize your engagement on LinkedIn.

Overall, LinkedIn engagement is increasing – in fact, ... However, it’s important to note that brands are also posting more frequently on the platform compared to before, ...

LinkedIn engagement is reported to have increased by 31% in Q3 2020, ... “LinkedIn has been an important vehicle for my academic and community voice in the COVID-19 crisis”.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. LinkedIn has once again reported ‘record ...

“I find LinkedIn engagement pods to be a desperate ploy for visibility. If your post cannot get traction on its own (organically) then you should probably start with a new content strategy!” ...

Now, in April, engagement for posts about working from home is up 76% in the United States. That number is even higher in the Asia-Pacific region, at 165%.

LinkedIn is tackling the challenges of the virtual workplace with new features that will help businesses and employees connect in more meaningful ways. The platform updated the “My Company” tab to ...